Key Takeaways
- Ongoing Availability: Despite not being featured on the official Angry Orchard website, Easy Apple is still available through various retailers in 2025.
- Consumer Speculation: Rumors suggest that Easy Apple may have been rebranded to Crisp Light, but no official discontinuation or rebranding announcement has been made.
- Retailer Evidence: Multiple retailers, including Total Wine & More, Liquor Cave, Gomer’s, and even online platforms like Amazon, continue to list Easy Apple for sale.
- Historical Context: Launched in 2016 as a lower-calorie, less-sweet hard cider, Easy Apple has built a loyal fan base with its apple-forward taste and refreshingly dry finish.
- Mixed Messaging: The discrepancy between the official website’s current product listing and third-party retailer information has fueled ongoing confusion among consumers.
Referenced Links
Introduction & Background
As a pioneer in hard ciders, Angry Orchard Easy Apple has sparked discussion and joy. Easy Apple, a pleasant, low-calorie cider launched in August 2016, won over consumers with its apple-forward taste and sessionability. Despite its popularity, recent debates and merchant listings have cider fans wondering: Has Angry Orchard Easy Apple been discontinued?
Multiple retail sources show that Easy Apple is still in circulation, even though the Angry Orchard website no longer lists it. This article explores the history, status, consumer conjecture, and context of Angry Orchard Easy Apple’s alleged discontinuance.
History and Features
Angry Orchard Easy Apple made its debut in 2016, crafted to cater to a growing market of consumers looking for a less sweet, more refreshing alternative to traditional ciders. Here are some key historical and product features:
- Launch and Market Positioning:
Introduced in August 2016, Easy Apple was part of Angry Orchard’s initiative to offer a more sessionable cider option. With an ABV of 4.2%, it was marketed as a lighter, lower-calorie choice for those who desired a crisp yet dry cider. - Flavor Profile:
Consumers appreciate Easy Apple for its apple-forward taste, a slightly hazy look, and a dry finish that sets it apart from sweeter varieties like Angry Orchard’s flagship Crisp Apple. - Packaging:
Originally supplied in six-packs of 12oz bottles, the product quickly became a staple among cider enthusiasts and casual drinkers alike.
These features not only defined Easy Apple’s identity when it first hit the market but also played a significant role in its sustained popularity over the years.
Current Status and Retailer Listings
Easy Apple is listed by multiple reputable stores despite its absence from the official Angry Orchard ciders page. This disparity has confused buyers, who wonder if the cider has been discontinued. Current status:
Retailer Evidence
Total Wine & More, Liquor Cave, and Gomer’s carry Angry Orchard Easy Apple. Amazon also has user reviews, even if they’re from years ago. Angry Orchard may not be promoting Easy Apple on its website, but the product is still being produced and supplied.
Retailer Availability Snapshot
| Retailer | Key Information |
|---|---|
| Total Wine & More | Lists Easy Apple with its standard 4.2% ABV; indicates limited quantities may be available in-store. |
| Liquor Cave | Offers Easy Apple at competitive prices, emphasizing its unfiltered, apple-forward taste. |
| Gomer’s | Stocks Easy Apple in six-packs; remains consistent with the product’s original packaging style. |
| Amazon | Shows listings with customer reviews from previous years, highlighting enduring consumer interest. |
| BeerMenus | Provides a locator service for nearby bars and stores selling Easy Apple, suggesting ongoing distribution. |
The table above consolidates the evidence from multiple retailer listings, making it clear that Angry Orchard Easy Apple is still being sold even if it isn’t prominently displayed on the brand’s official website.
Consumer Speculation and Official Statements
Over the years, the disconnect between the official website and third-party retailer listings has sparked a wave of speculation among consumers. Social media platforms, especially Reddit, have seen numerous discussions where users wonder if Easy Apple has been rebranded as Crisp Light. Here’s what the community is saying:
- Rebranding Rumors:
A notable discussion on Reddit from January 2024 raised the possibility that Easy Apple might now be marketed as Crisp Light. Consumers pointed out differences in apple blends and packaging details, leading some to conclude that a rebranding effort might be underway. - Official Discontinuation:
Despite these discussions, no official press release or statement from Angry Orchard confirms that Easy Apple has been discontinued or rebranded. Press releases from as recent as 2019 and articles from industry sources like Supermarket News have mentioned Easy Apple as part of Angry Orchard’s core offerings, with no indication of it being phased out. - Consumer Confusion:
The confusion is compounded by the fact that the official Angry Orchard website no longer lists Easy Apple among its current products. However, this absence could be due to a strategic decision to focus on newer or more prominently marketed products rather than an outright discontinuation.
Analysis of Discontinuation Rumors
When rumors about product discontinuation emerge, it’s important to look at multiple sources before drawing any conclusions. Here’s a breakdown of the factors fueling the Easy Apple discontinuation debate:
Evidence Supporting Continued Production
- Retailer Listings:
The fact that multiple established retailers continue to list Easy Apple for sale strongly supports the argument that production is ongoing. Even if the product isn’t featured on Angry Orchard’s official site, its presence in physical stores and on third-party online platforms cannot be ignored. - Historical Continuity:
Angry Orchard’s history of product innovation and evolution suggests that they may be experimenting with how they market their different ciders. The absence of Easy Apple from the official lineup might be part of a broader marketing strategy rather than an indication that the product has been discontinued.
Evidence Fueling Discontinuation Theories
- Website Discrepancy:
The most significant piece of evidence contributing to discontinuation rumors is the absence of Easy Apple on the official Angry Orchard ciders page. For many consumers, this omission is a red flag, indicating that the product might have been retired or replaced. - Limited Recent Reviews:
While historical customer reviews on platforms like Amazon praise the product, the lack of reviews after 2018 has raised questions about whether new stock is being produced or simply phased out in favor of other ciders.
Balancing the Evidence
Balancing both sets of evidence, it appears that the discontinuation theories are more speculative than factual. While the official online presence of Angry Orchard might have shifted focus, the continuous supply of Easy Apple through retail channels suggests that the product remains available for consumers who seek it out.
Retailer Discrepancies and What It Means for Consumers
The conflicting information between the official Angry Orchard website and third-party retailer listings poses a unique challenge for consumers. Here’s what you need to know:
- Lag in Updates:
Sometimes official websites are not updated as frequently as retailer inventories. The absence of Easy Apple on the Angry Orchard website might simply be due to a lag in updating product lines rather than a definitive discontinuation. - Strategic Marketing Decisions:
Brands sometimes choose to promote new products more heavily while keeping legacy products available through selected channels. This strategy can explain why Easy Apple is still available via retailers even though it has been de-emphasized on the main website. - What Should Consumers Do?
If you’re a fan of Angry Orchard Easy Apple and wish to purchase it, it is advisable to check with local liquor stores or trusted online retailers like Total Wine & More, Liquor Cave, or Gomer’s. Using platforms such as BeerMenus can also help you locate nearby sellers.
Consumer Guidance at a Glance
| Concern | Recommendation |
|---|---|
| Product Availability | Check multiple retailer websites or visit local liquor stores. |
| Confusion Over Branding | Look for official announcements from Angry Orchard or check industry news for any updates. |
| Verifying Product Authenticity | Use reputable sites like Total Wine & More and BeerMenus to ensure you’re getting the genuine product. |
| Keeping Informed | Follow Angry Orchard’s social media channels and subscribe to newsletters for the latest news. |
Conclusion and Recommendations
The evidence suggests that Angry Orchard Easy Apple is still in production and available for purchase in 2025, despite its absence from the official Angry Orchard website. The continued presence in retail listings and the lack of an official discontinuation announcement support this conclusion.
For cider enthusiasts and loyal consumers, the following recommendations can help navigate the ongoing confusion:
- Check Multiple Sources: Rely on retailer listings, online platforms, and local store inventories rather than solely on the official website.
- Stay Updated: Follow industry news, Angry Orchard’s press releases, and social media channels for any future updates or clarifications.
- Engage in the Conversation: Join online forums such as Reddit where consumers discuss their experiences. While these discussions are insightful, remember that speculation does not equate to official confirmation.
Ultimately, while the rebranding rumors and website discrepancies have fueled discontinuation theories, current evidence points to the fact that Angry Orchard Easy Apple continues to be a beloved, if less-prominently marketed, cider option for those who enjoy a light, refreshing taste.
FAQ
Is Angry Orchard Easy Apple really discontinued?
No, Angry Orchard Easy Apple has not been officially discontinued. Although it is no longer listed on the official Angry Orchard website, multiple retailers continue to offer the product, suggesting that it remains in production.
Why isn’t Easy Apple listed on the official Angry Orchard website?
It appears that Angry Orchard may have shifted its marketing focus toward other products, which could be why Easy Apple is not featured on their current ciders page. However, the product is still available through various retailers, indicating that it has not been officially retired.
Could Easy Apple have been rebranded to Crisp Light?
There has been some speculation on platforms like Reddit that Easy Apple may have been rebranded as Crisp Light. However, there is no official confirmation from Angry Orchard regarding any rebranding. Until an official announcement is made, it is safest to consider Easy Apple and Crisp Light as separate products.
Where can I buy Angry Orchard Easy Apple?
You can find Angry Orchard Easy Apple at various retailers such as Total Wine & More, Liquor Cave, and Gomer’s. Online platforms like Amazon and BeerMenus also provide information on where to locate the product in your area.
What should I do if I can’t find Easy Apple at my local store?
If your local store does not carry Angry Orchard Easy Apple, try checking with other nearby retailers or using online platforms that list local sellers. You may also contact the retailer directly to inquire about availability.
How reliable are online reviews in determining product availability?
Online reviews can offer insights into product quality and consumer satisfaction, but they may not always reflect current production levels. In the case of Easy Apple, reviews from previous years indicate ongoing consumer interest; however, checking current retailer listings is the best way to confirm availability.
Will there be any official statements regarding Easy Apple’s status?
As of now, there has been no official statement from Angry Orchard about discontinuing or rebranding Easy Apple. Consumers interested in updates should keep an eye on Angry Orchard’s official communications, press releases, and social media channels.
