Business Achievements
Over two decades of fashion industry experience have made Cassandra Sethi a prominent image consultant. In 2018, she founded Next Level Wardrobe (NLW) after serving as Equinox’s Senior Buyer and SoulCycle’s retail business architect. She has led NLW to onboard over 400 clients, providing virtual and in-person styling in New York City and Los Angeles. The “NLW Style System,” a three-step structure (Balance of Colour, Essential Pieces, Perfect Fit), is key to her success in creating cohesive, high-performance wardrobes from chaotic closets. NLW’s simplicity and consistency have garnered media attention, making Cassandra a trusted authority for executives seeking elegant, values-aligned apparel.
Reasons Behind Her Success
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Deep Retail and Consumer Insight After 20 years at luxury businesses, Cassandra gained insight into consumer demand and product curation. Her knowledge helps her anticipate client demands and provide tailored wardrobe options.
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Client‑Centric Curiosity As a “inquisitive” leader, she tailors services to individual goals and lifestyles. This continuous pursuit of customer knowledge guarantees that every suggestion matches personal goals and ideals.
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Repeatable Methodology Cassandra made styling into the NLW Style System, which is a scalable procedure that always gives the same results. This structure sets her business apart and speeds up the process of changing clients.
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Adaptive Business Model She quickly moved NLW to a virtual format in response to the COVID-19 outbreak, and she didn’t lose any of the personal touch. This flexibility helped her reach more people and build trust with clients in a variety of situations.
Other Successful Family Members
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Ramit Sethi (Husband) An entrepreneur and bestselling author in the field of personal finance. He is the author of I Will Teach You to Be Rich (2009) and its later versions. He also has a famous blog and podcast and stars in the Netflix series How to Get Rich (2023). He helped start PBworks in 2006, which was the first company to use collaborative wiki technology.
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Maneesh Sethi (Brother‑in‑Law) He started Pavlok in 2015 as a wearable gadget that uses small electric shocks to help people quit bad habits. Maneesh became even more well-known after appearing on Shark Tank, which solidified his status as a consumer-tech entrepreneur.
FAQ
What is the “NLW Style System”?
Cassandra came up with the three-step framework called Balance of Colour, Essential Pieces, and Perfect Fit to help people build professional, versatile wardrobes by focussing on core colours, investment pieces, and perfect tailoring.
How did Cassandra transition NLW during the pandemic?
She immediately implemented virtual styling technologies to maintain personalised customer experiences online and enable wardrobe consults across locations.
What media recognition has Cassandra received?
Cassandra and Next Level Wardrobe have been in major publications like The Wall Street Journal, HuffPost, Today, and CNN. She has also been a style consultant on national television shows.
How do family influences complement Cassandra’s career?
Her spouse is a successful entrepreneur in finance, and her brother-in-law is a successful entrepreneur in consumer technology. This shows that they all have a culture of innovation and business sense that helps NLW flourish.
