Business Achievements
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Corporate Technology Leadership Software engineer Cheryl Pullins became Technical Project Manager at Verisign and Cox Communications after working in technical and administrative roles. She managed complicated technology projects at InterContinental Hotels Group and Daugherty Business Solutions using her PMP certification.
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Founder of Iconic Persona™ She founded Iconic Persona™, a personal brand consultancy for women entrepreneurs, using her corporate experience to empower them via strategic branding and visibility.
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Creator of RICH ICON Academy™ She created the RICH ICON Academy™ coaching program for high-achieving women, offering systematic instruction in personal branding, marketing, and audience interaction.
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Author and Published Poet Pullins wrote What Every Diva Must Know About Starting Her Own Business and helped put together the collection Unlock the ICON Within. National library records also show that she is a published poet.
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Mentor for International Women’s Initiatives As a Cherie Blair Foundation for Women coach, she has helped entrepreneurs worldwide apply her branding methods.
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Public Speaker and Thought Leader She spoke at a TEDx event on “Living Confined, Thinking Free” and has given talks at big schools like Johns Hopkins University and the U.S. The Social Security Administration talks about empowerment, leadership, and brand strategy.
Reasons Behind Success
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Technical Foundation Her computer science and project management background gave her the analytical rigour to design scalable commercial solutions.
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Strategic Career Pivot She turned 20 years of corporate leadership into a successful consultancy with market insight and timeliness.
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Authentic Personal Branding She connects with her audience as a “multi-passionista” by being unique and relatable.
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Collaborative Mentorship Her work with multinational charities and corporate clients shows her ability to expand initiatives, form partnerships, and measure results.
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Resilience and Storytelling Her personal story of survival and mental health activism guides her speaking engagements, building trust and emotional connection.
Other Successful Family Members
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Zonnie “Zebo” Pullins The family’s efforts are supported by Cheryl’s husband’s private career.
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Zonnique Pullins Her step-daughter, a successful musician and reality TV star, has thrived in entertainment from a young age.
FAQ
What are Cheryl Pullins’s most significant business ventures?
Before starting Iconic Persona™ and the RICH ICON Academy™, she worked in corporate technology management. She also writes business guidelines and is a mentor and speaker across the world.
How did she transition from IT to entrepreneurship?
Pullins used her project management skills and knowledge of the industry earned at Verisign and Cox Communications to find a need in the personal branding market. She then started her consulting business at the best time in her career.
What distinguishes her approach to personal branding?
She empowers women businesses with her “multi-passionista” attitude and real storytelling in brand strategy, balancing technical rigour with emotional resonance.
Who in her family has public success?
While her spouse has a low-profile career, her step-daughter Zonnique Pullins is a successful musician and reality TV star.
